Advertising Platforms · reliability comparison
Amazon Ads vs Criteo: which is more reliable? (2026)
Amazon Ads and Criteo are effectively tied on reliability (47.8 vs 46.1). Over the last 90 days Amazon Ads reported 2 incidents and Criteo reported 7, with effective uptime of 98.48% and 98.25% respectively. Criteo resolves incidents faster on average (17h 5m).
Data updated Nov 1, 2026 · How we score
| Metric | Amazon Ads | Criteo |
|---|---|---|
| Reliability score | 47.8 | 46.1 |
| Rank (ad platforms) | #6 | #7 |
| Uptime (90 days) | 98.48% | 98.25% |
| Incidents (90 days) | 2 | 7 |
| Partial / major outages | 1 | 2 |
| Avg time to resolve | 1d 23h | 17h 5m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where Amazon Ads and Criteo differ
- Criteo reported 3.5× as many incidents as Amazon Ads over the last 90 days (7 vs 2).
- Criteo had 2 partial or major outages, compared with 1 for Amazon Ads.
- Criteo fixes problems faster: 17h 5m on average, against 1d 23h for Amazon Ads (2.8× quicker).
- Amazon Ads's longest outage on record lasted 3d (Jun 3, 2026); Criteo's lasted 3d (Mar 26, 2026).
90-day uptime
Amazon Ads
Criteo
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent Amazon Ads incidents
- Partial outageSep 1, 2026 · resolved in 2d 4h
Measurement & Reporting / Reports (EU, FE, NA)official update ↗
Affected: Measurement & Reporting / Reports
- Degraded performanceAug 13, 2026 · resolved in 1d 19h
Measurement & Reporting / Reports (EU, FE, NA)
Affected: Measurement & Reporting / Reports
Recent Criteo incidents
- Degraded performanceOct 26, 2026 · resolved in 1d 2h
Data Processing Delays - Reporting Tools Affected
Affected: Analytics, Analytics
- Degraded performanceOct 13, 2026 · resolved in 3h 24m
Users may have trouble accessing Commerce Max - API component
Affected: Campaigns, Campaigns, Campaigns, Campaign, Analytics, Analytics +32 more
- Degraded performanceSep 29, 2026 · resolved in 20h 5m
Data Processing Delays - Reporting Tools Affected
Affected: Analytics
- Degraded performanceSep 17, 2026 · resolved in 4h 25m
Data Processing Delays - Reporting Tools Affected
Affected: Analytics, Analytics
- Partial outageSep 8, 2026 · resolved in 2d 5h
Users may have trouble accessing Criteo reporting API componentofficial update ↗
Affected: Analytics
- Partial outageAug 27, 2026 · resolved in 3h 40m
Users may have trouble accessing Commerce Max Analytics UIofficial update ↗
Affected: Analytics
Other ad platforms to consider
- AdRoll · #1 · 100% uptime
- Pinterest Ads · #2 · 100% uptime
- Reddit Ads · #3 · 100% uptime
- Meta Ads · #4 · 99.92% uptime