Advertising Platforms · reliability comparison

Amazon Ads vs Google Ads: which is more reliable? (2026)

Google Ads is more reliable than Amazon Ads, scoring 100.0 vs 47.8 out of 100. Over the last 90 days Amazon Ads reported 2 incidents and Google Ads reported 0, with effective uptime of 98.48% and 100% respectively.

Data updated Nov 1, 2026 · How we score

Amazon Ads

47.8/100

Operational

Visit Amazon Ads ↗

Google Ads

100.0/100

Operational

Visit Google Ads ↗
VS
MetricAmazon AdsGoogle Ads
Reliability score47.8100.0
Rank (ad platforms)#6—
Uptime (90 days)98.48%100%
Incidents (90 days)20
Partial / major outages10
Avg time to resolve1d 23h—
Outages we detected00
Transparency score100/100100/100

Where Amazon Ads and Google Ads differ

  • Google Ads reported no incidents in the last 90 days, while Amazon Ads reported 2.
  • Amazon Ads had 1 partial or major outage, compared with 0 for Google Ads.

90-day uptime

Amazon Ads

Aug 5, 2026 – Aug 12, 2026: no incidentsAug 13, 2026: 97.90% uptime, 1 incident (Degraded performance)Aug 14, 2026: 85.00% uptime, 1 incident (Degraded performance)Aug 15, 2026: 90.03% uptime, 1 incident (Degraded performance)Aug 16, 2026 – Aug 31, 2026: no incidentsSep 1, 2026: 88.94% uptime, 1 incident (Partial outage)Sep 2, 2026: 50.00% uptime, 1 incident (Partial outage)Sep 3, 2026: 51.37% uptime, 1 incident (Partial outage)Sep 4, 2026 – Nov 2, 2026: no incidents
90 days ago98.480% average daily uptimeToday

Google Ads

Aug 5, 2026 – Nov 2, 2026: no incidents
90 days ago100% average daily uptimeToday

Recent Amazon Ads incidents

Full Amazon Ads reliability report →

Recent Google Ads incidents

No incidents reported by Google Ads in the last 90 days.

Full Google Ads reliability report →

Other ad platforms to consider

See the full most reliable advertising platforms ranking →