Advertising Platforms · reliability comparison
Amazon Ads vs Meta Ads: which is more reliable? (2026)
Meta Ads is more reliable than Amazon Ads, scoring 91.5 vs 47.8 out of 100. Over the last 90 days Amazon Ads reported 2 incidents and Meta Ads reported 2, with effective uptime of 98.48% and 99.92% respectively. Meta Ads resolves incidents faster on average (1h 36m).
Data updated Nov 1, 2026 · How we score
| Metric | Amazon Ads | Meta Ads |
|---|---|---|
| Reliability score | 47.8 | 91.5 |
| Rank (ad platforms) | #6 | #4 |
| Uptime (90 days) | 98.48% | 99.92% |
| Incidents (90 days) | 2 | 2 |
| Partial / major outages | 1 | 2 |
| Avg time to resolve | 1d 23h | 1h 36m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where Amazon Ads and Meta Ads differ
- Meta Ads had 2 partial or major outages, compared with 1 for Amazon Ads.
- Meta Ads fixes problems faster: 1h 36m on average, against 1d 23h for Amazon Ads (29.9× quicker).
- Amazon Ads's longest outage on record lasted 3d (Jun 3, 2026); Meta Ads's lasted 13h 30m (Mar 4, 2026).
90-day uptime
Amazon Ads
Meta Ads
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent Amazon Ads incidents
- Partial outageSep 1, 2026 · resolved in 2d 4h
Measurement & Reporting / Reports (EU, FE, NA)official update ↗
Affected: Measurement & Reporting / Reports
- Degraded performanceAug 13, 2026 · resolved in 1d 19h
Measurement & Reporting / Reports (EU, FE, NA)
Affected: Measurement & Reporting / Reports
Recent Meta Ads incidents
- Partial outageSep 22, 2026 · resolved in 1h 24m
Affected: Ads Delivery
- Partial outageAug 21, 2026 · resolved in 1h 49m
Affected: Ads Delivery
Other ad platforms to consider
- AdRoll · #1 · 100% uptime
- Pinterest Ads · #2 · 100% uptime
- Reddit Ads · #3 · 100% uptime
- Microsoft Advertising · #5 · 100% uptime