Advertising Platforms · reliability comparison
Amazon Ads vs Microsoft Advertising: which is more reliable? (2026)
Microsoft Advertising is more reliable than Amazon Ads, scoring 65.8 vs 47.8 out of 100. Over the last 90 days Amazon Ads reported 2 incidents and Microsoft Advertising reported 6, with effective uptime of 98.48% and 99.50% respectively.
Data updated Nov 1, 2026 · How we score
VS
| Metric | Amazon Ads | Microsoft Advertising |
|---|---|---|
| Reliability score | 47.8 | 65.8 |
| Rank (ad platforms) | #6 | #5 |
| Uptime (90 days) | 98.48% | 99.50% |
| Incidents (90 days) | 2 | 6 |
| Partial / major outages | 1 | 0 |
| Avg time to resolve | 1d 23h | — |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where Amazon Ads and Microsoft Advertising differ
- Microsoft Advertising reported 3× as many incidents as Amazon Ads over the last 90 days (6 vs 2).
- Amazon Ads had 1 partial or major outage, compared with 0 for Microsoft Advertising.
90-day uptime
Amazon Ads
Microsoft Advertising
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent Amazon Ads incidents
- Partial outageSep 1, 2026 · resolved in 2d 4h
Measurement & Reporting / Reports (EU, FE, NA)official update ↗
Affected: Measurement & Reporting / Reports
- Degraded performanceAug 13, 2026 · resolved in 1d 19h
Measurement & Reporting / Reports (EU, FE, NA)
Affected: Measurement & Reporting / Reports
Recent Microsoft Advertising incidents
- Degraded performanceOct 30, 2026 · ongoing
- Degraded performanceOct 30, 2026 · ongoing
- Degraded performanceOct 29, 2026 · resolved (duration not published)
- Degraded performanceOct 26, 2026 · resolved (duration not published)
- Degraded performanceOct 23, 2026 · resolved (duration not published)
- Degraded performanceOct 15, 2026 · resolved (duration not published)
Other ad platforms to consider
- AdRoll · #1 · 100% uptime
- Pinterest Ads · #2 · 100% uptime
- Reddit Ads · #3 · 100% uptime
- Meta Ads · #4 · 99.92% uptime