Marketing Automation & CDPs · reliability comparison
CleverTap vs Salesforce Marketing Cloud: which is more reliable? (2026)
CleverTap is more reliable than Salesforce Marketing Cloud, scoring 100.0 vs 46.0 out of 100. Over the last 90 days CleverTap reported 0 incidents and Salesforce Marketing Cloud reported 5, with effective uptime of 100% and 98.77% respectively.
Data updated Nov 2, 2026 · How we score
| Metric | CleverTap | Salesforce Marketing Cloud |
|---|---|---|
| Reliability score | 100.0 | 46.0 |
| Rank (marketing automation platforms) | — | #13 |
| Uptime (90 days) | 100% | 98.77% |
| Incidents (90 days) | 0 | 5 |
| Partial / major outages | 0 | 1 |
| Avg time to resolve | — | 19h 46m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where CleverTap and Salesforce Marketing Cloud differ
- CleverTap reported no incidents in the last 90 days, while Salesforce Marketing Cloud reported 5.
- Salesforce Marketing Cloud had 1 partial or major outage, compared with 0 for CleverTap.
- CleverTap's longest outage on record lasted 3d (Mar 2, 2026); Salesforce Marketing Cloud's lasted 37m (Oct 20, 2026).
90-day uptime
CleverTap
Salesforce Marketing Cloud
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent CleverTap incidents
No incidents reported by CleverTap in the last 90 days.
Recent Salesforce Marketing Cloud incidents
- Degraded performanceOct 30, 2026 · resolved in 11h 38m
Marketing Cloud Engagement Degradation (105 instances)
Affected: MarketingCloudCoreService
- Degraded performanceOct 26, 2026 · resolved in 3h 8m
Performance Degradation (259 instances)
Affected: EmailStudio
- Partial outageOct 20, 2026 · resolved in 37m
Service Disruption (26 instances)
Affected: MarketingCloudCoreService, MarketingCloudLogin
- Degraded performanceOct 3, 2026 · resolved in 1d 17h
Marketing Cloud Engagement Feature Degradation (246 instances)
Affected: AutomationStudio
- Degraded performanceOct 3, 2026 · resolved in 1d 17h
Marketing Cloud Engagement Feature Degradation (57 instances)
Affected: AutomationStudio
Other marketing automation platforms to consider
- Customer.io · #1 · 99.99% uptime
- HubSpot Marketing Hub · #2 · 100% uptime
- Iterable · #3 · 99.96% uptime
- RudderStack · #4 · 99.94% uptime
See the full most reliable marketing automation & customer data platforms ranking →