Marketing Automation & CDPs · reliability comparison
Braze vs Hightouch: which is more reliable? (2026)
Hightouch is more reliable than Braze, scoring 89.2 vs 78.0 out of 100. Over the last 90 days Braze reported 4 incidents and Hightouch reported 9, with effective uptime of 99.65% and 99.92% respectively. Hightouch resolves incidents faster on average (1h 14m).
Data updated Nov 1, 2026 · How we score
| Metric | Braze | Hightouch |
|---|---|---|
| Reliability score | 78.0 | 89.2 |
| Rank (marketing automation platforms) | #8 | #5 |
| Uptime (90 days) | 99.65% | 99.92% |
| Incidents (90 days) | 4 | 9 |
| Partial / major outages | 1 | 1 |
| Avg time to resolve | 2h 52m | 1h 14m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where Braze and Hightouch differ
- Hightouch reported 2.3× as many incidents as Braze over the last 90 days (9 vs 4).
- Hightouch fixes problems faster: 1h 14m on average, against 2h 52m for Braze (2.3× quicker).
- Braze's longest outage on record lasted 6h 52m (Sep 16, 2026); Hightouch's lasted 1h 14m (May 8, 2026).
90-day uptime
Braze
Hightouch
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent Braze incidents
- Major outageSep 16, 2026 · resolved in 6h 52m
Braze Support Services Outageofficial update ↗
Affected: Braze Support Services
- Degraded performanceSep 2, 2026 · resolved in 28m
Dashboard Latency and Errors on US07
Affected: Dashboard
- Degraded performanceSep 2, 2026 · resolved in 2h 25m
Affected: Dashboard
- Degraded performanceAug 5, 2026 · resolved in 1h 41m
Issue Impacting US 01 and US 03
Affected: Dashboard, Dashboard, REST APIs, REST APIs
Recent Hightouch incidents
- Degraded performanceSep 29, 2026 · resolved in 1h 9m
Slow Application Loading and Intermittent UI Errors
Affected: Reverse ETL, Customer Studio, Intelligence
- InformationalSep 24, 2026 · resolved in <1m
- Degraded performanceSep 21, 2026 · resolved in 1h 26m
Slow Application Loading and Intermittent UI Errors
Affected: Reverse ETL, Customer Studio, Intelligence
- InformationalSep 18, 2026 · resolved in <1m
- Degraded performanceSep 4, 2026 · resolved in 53m
Affected: AWS ap-south-1 (Mumbai), AWS eu-west-1 (Ireland), AWS us-east-1 (N. Virginia), GCP us-east4 (N. Virginia), GCP europe-west1 (Belgium), Azure eastus (Virginia)
- Partial outageAug 19, 2026 · resolved in 1h 13m
Affected: Reverse ETL, Customer Studio, Intelligence
Other marketing automation platforms to consider
- HubSpot Marketing Hub · #1 · 100% uptime
- Customer.io · #2 · 99.99% uptime
- Iterable · #3 · 99.96% uptime
- RudderStack · #4 · 99.94% uptime
See the full most reliable marketing automation & customer data platforms ranking →