Marketing Automation & CDPs · reliability comparison
Braze vs Iterable: which is more reliable? (2026)
Iterable is more reliable than Braze, scoring 93.7 vs 78.0 out of 100. Over the last 90 days Braze reported 4 incidents and Iterable reported 4, with effective uptime of 99.65% and 99.96% respectively. Iterable resolves incidents faster on average (1h 12m).
Data updated Nov 1, 2026 · How we score
| Metric | Braze | Iterable |
|---|---|---|
| Reliability score | 78.0 | 93.7 |
| Rank (marketing automation platforms) | #8 | #3 |
| Uptime (90 days) | 99.65% | 99.96% |
| Incidents (90 days) | 4 | 4 |
| Partial / major outages | 1 | 0 |
| Avg time to resolve | 2h 52m | 1h 12m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where Braze and Iterable differ
- Braze had 1 partial or major outage, compared with 0 for Iterable.
- Iterable fixes problems faster: 1h 12m on average, against 2h 52m for Braze (2.4× quicker).
- Braze's longest outage on record lasted 6h 52m (Sep 16, 2026); Iterable's lasted 40m (Jul 16, 2026).
90-day uptime
Braze
Iterable
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent Braze incidents
- Major outageSep 16, 2026 · resolved in 6h 52m
Braze Support Services Outageofficial update ↗
Affected: Braze Support Services
- Degraded performanceSep 2, 2026 · resolved in 28m
Dashboard Latency and Errors on US07
Affected: Dashboard
- Degraded performanceSep 2, 2026 · resolved in 2h 25m
Affected: Dashboard
- Degraded performanceAug 5, 2026 · resolved in 1h 41m
Issue Impacting US 01 and US 03
Affected: Dashboard, Dashboard, REST APIs, REST APIs
Recent Iterable incidents
- Degraded performanceOct 28, 2026 · resolved in 29m
Some customers using Sparkpost (US hosted) for email may be seeing delayed or slow sends
Affected: Global Campaign Sends
- Degraded performanceSep 22, 2026 · resolved in 56m
Timeouts on User Update API Endpoints
Affected: Global API Success
- Degraded performanceSep 10, 2026 · resolved in 2h 23m
EU platform slowness and gateway errors
Affected: Global Web Application, Global API Success, Global Journey Processing
- Degraded performanceSep 1, 2026 · resolved in 58m
Subset of customers using Twilio for SMS seeing a portion of messages getting droppped
Affected: Global Campaign Sends
Other marketing automation platforms to consider
- HubSpot Marketing Hub · #1 · 100% uptime
- Customer.io · #2 · 99.99% uptime
- RudderStack · #4 · 99.94% uptime
- Hightouch · #5 · 99.92% uptime
See the full most reliable marketing automation & customer data platforms ranking →