Marketing Automation & CDPs · reliability comparison
Braze vs RudderStack: which is more reliable? (2026)
RudderStack is more reliable than Braze, scoring 93.0 vs 78.0 out of 100. Over the last 90 days Braze reported 4 incidents and RudderStack reported 3, with effective uptime of 99.65% and 99.94% respectively. RudderStack resolves incidents faster on average (57m).
Data updated Nov 1, 2026 · How we score
| Metric | Braze | RudderStack |
|---|---|---|
| Reliability score | 78.0 | 93.0 |
| Rank (marketing automation platforms) | #8 | #4 |
| Uptime (90 days) | 99.65% | 99.94% |
| Incidents (90 days) | 4 | 3 |
| Partial / major outages | 1 | 1 |
| Avg time to resolve | 2h 52m | 57m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where Braze and RudderStack differ
- Braze reported 33% more incidents than RudderStack over the last 90 days (4 vs 3).
- RudderStack fixes problems faster: 57m on average, against 2h 52m for Braze (3.0× quicker).
- Braze's longest outage on record lasted 6h 52m (Sep 16, 2026); RudderStack's lasted 1h 36m (Jun 30, 2026).
90-day uptime
Braze
RudderStack
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent Braze incidents
- Major outageSep 16, 2026 · resolved in 6h 52m
Braze Support Services Outageofficial update ↗
Affected: Braze Support Services
- Degraded performanceSep 2, 2026 · resolved in 28m
Dashboard Latency and Errors on US07
Affected: Dashboard
- Degraded performanceSep 2, 2026 · resolved in 2h 25m
Affected: Dashboard
- Degraded performanceAug 5, 2026 · resolved in 1h 41m
Issue Impacting US 01 and US 03
Affected: Dashboard, Dashboard, REST APIs, REST APIs
Recent RudderStack incidents
- Major outageSep 29, 2026 · resolved in 1h 1m
Data Ingestion Issue in the EU regionofficial update ↗
Affected: Data Ingestion (EU)
- Degraded performanceSep 21, 2026 · resolved in 35m
Increased latency in US data processing pipeline
Affected: Data Processing Pipeline (US)
- Degraded performanceAug 17, 2026 · resolved in 1h 14m
Other marketing automation platforms to consider
- HubSpot Marketing Hub · #1 · 100% uptime
- Customer.io · #2 · 99.99% uptime
- Iterable · #3 · 99.96% uptime
- Hightouch · #5 · 99.92% uptime
See the full most reliable marketing automation & customer data platforms ranking →