Marketing Automation & CDPs · reliability comparison
HubSpot Marketing Hub vs Iterable: which is more reliable? (2026)
HubSpot Marketing Hub is more reliable than Iterable, scoring 96.2 vs 93.7 out of 100. Over the last 90 days HubSpot Marketing Hub reported 10 incidents and Iterable reported 4, with effective uptime of 100% and 99.96% respectively.
Data updated Nov 1, 2026 · How we score
| Metric | HubSpot Marketing Hub | Iterable |
|---|---|---|
| Reliability score | 96.2 | 93.7 |
| Rank (marketing automation platforms) | #1 | #3 |
| Uptime (90 days) | 100% | 99.96% |
| Incidents (90 days) | 10 | 4 |
| Partial / major outages | 0 | 0 |
| Avg time to resolve | — | 1h 12m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where HubSpot Marketing Hub and Iterable differ
- HubSpot Marketing Hub reported 2.5× as many incidents as Iterable over the last 90 days (10 vs 4).
- HubSpot Marketing Hub's longest incident on record lasted 3d (Jul 14, 2026); Iterable's lasted 40m (Jul 16, 2026).
90-day uptime
HubSpot Marketing Hub
Iterable
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent HubSpot Marketing Hub incidents
- InformationalOct 23, 2026 · resolved in 2h 47m
Some HubSpot tools may be unavailable for some users
Affected: CRM, Marketing Tools, Website, Sales Tools, Service Tools, Chat & Automation +5 more
- InformationalOct 22, 2026 · resolved in 1h 53m
- InformationalOct 8, 2026 · resolved in 1h 35m
Marketing email statistics are delayed
Affected: Marketing Tools, Reports
- InformationalOct 2, 2026 · resolved in 1h 53m
HubSpot is experiencing issues
Affected: CRM, Marketing Tools, Chat & Automation
- InformationalSep 23, 2026 · resolved in 13m
- InformationalSep 8, 2026 · resolved in 59m
Recent Iterable incidents
- Degraded performanceOct 28, 2026 · resolved in 29m
Some customers using Sparkpost (US hosted) for email may be seeing delayed or slow sends
Affected: Global Campaign Sends
- Degraded performanceSep 22, 2026 · resolved in 56m
Timeouts on User Update API Endpoints
Affected: Global API Success
- Degraded performanceSep 10, 2026 · resolved in 2h 23m
EU platform slowness and gateway errors
Affected: Global Web Application, Global API Success, Global Journey Processing
- Degraded performanceSep 1, 2026 · resolved in 58m
Subset of customers using Twilio for SMS seeing a portion of messages getting droppped
Affected: Global Campaign Sends
Other marketing automation platforms to consider
- Customer.io · #2 · 99.99% uptime
- RudderStack · #4 · 99.94% uptime
- Hightouch · #5 · 99.92% uptime
- Optimove · #6 · 99.88% uptime
See the full most reliable marketing automation & customer data platforms ranking →