Marketing Automation & CDPs · reliability comparison
Iterable vs Salesforce Marketing Cloud: which is more reliable? (2026)
Iterable is more reliable than Salesforce Marketing Cloud, scoring 93.7 vs 45.9 out of 100. Over the last 90 days Iterable reported 4 incidents and Salesforce Marketing Cloud reported 5, with effective uptime of 99.96% and 98.76% respectively. Iterable resolves incidents faster on average (1h 12m).
Data updated Nov 2, 2026 · How we score
| Metric | Iterable | Salesforce Marketing Cloud |
|---|---|---|
| Reliability score | 93.7 | 45.9 |
| Rank (marketing automation platforms) | #3 | #13 |
| Uptime (90 days) | 99.96% | 98.76% |
| Incidents (90 days) | 4 | 5 |
| Partial / major outages | 0 | 1 |
| Avg time to resolve | 1h 12m | 19h 46m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where Iterable and Salesforce Marketing Cloud differ
- Salesforce Marketing Cloud reported 25% more incidents than Iterable over the last 90 days (5 vs 4).
- Salesforce Marketing Cloud had 1 partial or major outage, compared with 0 for Iterable.
- Iterable fixes problems faster: 1h 12m on average, against 19h 46m for Salesforce Marketing Cloud (16.5× quicker).
- Iterable's longest outage on record lasted 40m (Jul 16, 2026); Salesforce Marketing Cloud's lasted 37m (Oct 20, 2026).
90-day uptime
Iterable
Salesforce Marketing Cloud
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent Iterable incidents
- Degraded performanceOct 28, 2026 · resolved in 29m
Some customers using Sparkpost (US hosted) for email may be seeing delayed or slow sends
Affected: Global Campaign Sends
- Degraded performanceSep 22, 2026 · resolved in 56m
Timeouts on User Update API Endpoints
Affected: Global API Success
- Degraded performanceSep 10, 2026 · resolved in 2h 23m
EU platform slowness and gateway errors
Affected: Global Web Application, Global API Success, Global Journey Processing
- Degraded performanceSep 1, 2026 · resolved in 58m
Subset of customers using Twilio for SMS seeing a portion of messages getting droppped
Affected: Global Campaign Sends
Recent Salesforce Marketing Cloud incidents
- Degraded performanceOct 30, 2026 · resolved in 11h 38m
Marketing Cloud Engagement Degradation (105 instances)
Affected: MarketingCloudCoreService
- Degraded performanceOct 26, 2026 · resolved in 3h 8m
Performance Degradation (259 instances)
Affected: EmailStudio
- Partial outageOct 20, 2026 · resolved in 37m
Service Disruption (26 instances)
Affected: MarketingCloudCoreService, MarketingCloudLogin
- Degraded performanceOct 3, 2026 · resolved in 1d 17h
Marketing Cloud Engagement Feature Degradation (246 instances)
Affected: AutomationStudio
- Degraded performanceOct 3, 2026 · resolved in 1d 17h
Marketing Cloud Engagement Feature Degradation (57 instances)
Affected: AutomationStudio
Other marketing automation platforms to consider
- Customer.io · #1 · 99.99% uptime
- HubSpot Marketing Hub · #2 · 100% uptime
- RudderStack · #4 · 99.94% uptime
- Hightouch · #5 · 99.92% uptime
See the full most reliable marketing automation & customer data platforms ranking →