Marketing Automation & CDPs · reliability comparison
Optimove vs RudderStack: which is more reliable? (2026)
RudderStack is more reliable than Optimove, scoring 93.0 vs 80.0 out of 100. Over the last 90 days Optimove reported 1 incident and RudderStack reported 3, with effective uptime of 99.88% and 99.94% respectively. RudderStack resolves incidents faster on average (57m).
Data updated Nov 1, 2026 · How we score
| Metric | Optimove | RudderStack |
|---|---|---|
| Reliability score | 80.0 | 93.0 |
| Rank (marketing automation platforms) | #6 | #4 |
| Uptime (90 days) | 99.88% | 99.94% |
| Incidents (90 days) | 1 | 3 |
| Partial / major outages | 0 | 1 |
| Avg time to resolve | 15h 59m | 57m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where Optimove and RudderStack differ
- RudderStack reported 3× as many incidents as Optimove over the last 90 days (3 vs 1).
- RudderStack had 1 partial or major outage, compared with 0 for Optimove.
- RudderStack fixes problems faster: 57m on average, against 15h 59m for Optimove (16.9× quicker).
- Optimove's longest outage on record lasted 11h 21m (Jan 23, 2026); RudderStack's lasted 1h 36m (Jun 30, 2026).
90-day uptime
Optimove
RudderStack
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent Optimove incidents
- Degraded performanceAug 7, 2026 · resolved in 15h 59m
Optimail | Campaign Execution Issue
Affected: Optimail
Recent RudderStack incidents
- Major outageSep 29, 2026 · resolved in 1h 1m
Data Ingestion Issue in the EU regionofficial update ↗
Affected: Data Ingestion (EU)
- Degraded performanceSep 21, 2026 · resolved in 35m
Increased latency in US data processing pipeline
Affected: Data Processing Pipeline (US)
- Degraded performanceAug 17, 2026 · resolved in 1h 14m
Other marketing automation platforms to consider
- HubSpot Marketing Hub · #1 · 100% uptime
- Customer.io · #2 · 99.99% uptime
- Iterable · #3 · 99.96% uptime
- Hightouch · #5 · 99.92% uptime
See the full most reliable marketing automation & customer data platforms ranking →