Outage report · Partial outage

Optimove outage on Jan 23, 2026

Batch Update Process - Delay in Campaign execution

SeverityPartial outage

StartedJan 23, 2026, 02:43UTC

ResolvedJan 23, 2026, 14:04UTC

Duration11h 21m

What happened

Optimove reported a partial outage starting Jan 23, 2026, 02:43 UTC, affecting Batch Data Process, Batch Data Process. It was marked resolved at Jan 23, 2026, 14:04 UTC.

The incident lasted 11h 21m from first report to resolution.
Optimove had reported 2 other partial or major outages in the 90 days before it.
12 other vendors we track reported a significant incident within 12 hours of it.

Latest update from Optimove

The issue causing both campaign execution failures and delays has been fully resolved. During the incident, some campaigns may have remained in a Not Run status. This can occur when the Batch Data Update is delayed, and campaign execution begins later than scheduled, resulting in certain campaigns missing their designated run window. Force Run Behavior If your instance has Force Run enabled, affected campaigns may still be executed automatically as part of the batch process, provided the incident was resolved within the configured grace period. More details on Force Run can be found here: https://academy.optimove.com/hc/en-us/articles/10701094593565-Using-Force-Run To enable Force Run for your instance, please reach out to your Customer Success Manager. Current Status Campaign execution has stabilized, failure rates have returned to normal, and all systems are fully operational. 'Not Run' campaigns can be manually run by clicking on the 'Play' button in the relevant campaign status

Read Optimove's official incident report ↗