Outage report · Partial outage

Braze outage on Oct 20, 2025

AWS US East 1 outage

SeverityPartial outage
StartedOct 20, 2025, 16:21UTC
ResolvedOct 20, 2025, 23:41UTC
Duration7h 20m

What happened

Braze reported a partial outage starting Oct 20, 2025, 16:21 UTC, affecting Dashboard, Dashboard, Dashboard, Dashboard, Dashboard, Dashboard, Dashboard, Dashboard and 23 more. It was marked resolved at Oct 20, 2025, 23:41 UTC.

  • The incident lasted 7h 20m from first report to resolution.
  • It was the longest significant outage Braze reported in the 12 months up to it.
  • Braze had reported 2 other partial or major outages in the 90 days before it.
  • 12 other vendors we track reported a significant incident within 12 hours of it.

Latest update from Braze

This incident has been resolved. Twilio services have recovered from the AWS US East 1 outage. Customers can now login to the Braze dashboard via SMS authentication, send SMS messages through the Braze platform, and receive SMS responses from end users without issues. All Braze systems are operating normally. Our engineering teams will continue standard monitoring.

Read Braze's official incident report ↗

What our independent monitoring saw

Our independent monitoring of Braze started after this incident, so this report is based on Braze's status page.

Other outages around the same time

Significant incidents other vendors reported within 12 hours of this one.

Braze's overall reliability

78.0/100

Braze has a reliability score of 78.0/100, with 99.65% effective uptime and 4 incidents over the last 90 days.

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